NEW RESEARCH
Brand & Demand:
Marketing’s Great Love Story
As marketers, we know that integrating brand and demand tactics drives the greatest ROI. When done right, it leads to better outcomes for both marketing and the business, in the short and long term. Our report offers six ways to help marketers swipe right on stronger relationships—because great connections lead to growth.
Report Highlights
Turn your marketing relationship from ‘it’s complicated’ to ‘happily ever after.’
- Insights on how to instill brand-demand synergy across marketing budget and investment, strategic planning, marketing operations, culture and internal and external partnerships.
- A relationship guide with six ways to generate more value from brand and demand.
- Actionable advice and real-world examples from leading marketers.
Unleashing the full power of brand and demand is about more than how you spend your marketing dollars.
Get all the insights on how to integrate brand and demand marketing in our new research report.
“Marketing should always be focused on both brand and demand. Brand is the #1 asset that we will sell every day. If it’s unhealthy… there will be no demand.”
Alicia Tillman | DELTA AIR LINES
Chief Marketing Officer
“It’s hard to orchestrate in a coordinated way – how do you bring brand and demand together in the higher parts of the funnel?”
Dipti Kachru | BROADRIDGE
Chief Marketing Officer
Today’s marketers are under increasing pressure to deliver measurable value from their investments. We empower CMOs to build marketing organizations that not only meet these demands but also drive uncommon growth.
Our approach focuses on the real challenges marketing leaders face, emphasizing the importance of strategic marketing planning, agility, experimentation, flexibility and a steadfast commitment to accelerating growth.
Prophet’s team of brand and marketing experts helps you develop holistic marketing strategies that integrate sustained brand and demand investment to create and deliver value.
